Pinterest went quiet but impactful in March 2024, elevating **Idea Pins** with two new tools: **quiz stickers** and **inline links**. Both are simple picks—yet highly effective for engagement and monetization. **Why Quiz Stickers**: Instead of passive inspiration, users can now answer questions as they scroll—“Which design fits your style?” Each tap builds more active interest…

March 2024 saw TikTok testing a brand-new experience: **TikTok Photos**, a standalone app aimed at photo-sharing. Think Instagram’s feed—only with music and that TikTok look and feel. **What’s new**: Users can post stills, carve stories out of static images, pair them with audio, stickers, and even carousel formats. It’s being piloted in Southeast Asia and…

Yo that’s cool. I saw this feature added a few weeks back but first time I saw a brand utilize it.

Never knew a site like this existed but good to know! Alt Text vs. Image Descriptions The terms “alt text” and “image description” are often used interchangeably, but they are in fact different. Alt text is a short, concise text description, however, you can make it longer if you want it to be more descriptive. It’s…

Came across an article a few months back on HBR (Does Influencer Marketing Really Pay Off?). Made me think of how differently influencers are used back in the mobile communications industry VS gaming industry. In a nutshell this article talks about the following: How exactly to do you do it right? How do you know…

Social live commerce is a type of e-commerce that takes place on social media platforms. It allows businesses to sell products and services to consumers in real time. This type of commerce has been growing in popularity in recent years, and it is expected to continue to grow in the years to come. Shopee Live,…

In the realm of digital marketing, influencer marketing has emerged as a powerful strategy to reach and engage with target audiences. In 2021, the landscape of influencer marketing continues to evolve, presenting both opportunities and challenges for marketers. Staying up-to-date with the latest trends in influencer marketing is crucial to leverage its potential and drive…

In the digital marketing realm, cookies have long been an essential tool for tracking user behavior, delivering targeted advertisements, and personalizing online experiences. However, with increasing privacy concerns and changing regulations, the era of third-party cookies is coming to an end. Major web browsers, such as Google Chrome, have announced plans to phase out support…

I first entered Temasek Polytechnic in 2004. In school, the design tool of choice being taught was Macromedia Fireworks, due to licensing. I went along and learn that just fine, but one day, I saw my web designer friend, Lionel, using Photoshop. That’s when I learnt how Photoshop was becoming the tool of choice in…