Hey, it’s Jack.
I used to sell phones.
Now, I sell games.
I enjoy being a dad, riding my motorcycle, testing tech gadgets and digital marketing.
About Jack
Jack spent a good part of 15 years working across small and large global companies, handling all facets of marketing with a focus on Asia launching consumer hardware, video games and more.
Content strategy, community management, social media strategy and digital media are
some of his key strengths within digital marketing. Besides helping Chinese brands go global, he also
has strong understanding of business and consumer needs by delivering on results. Having both
agency-side and client-side experience provides him with the necessary skills and perspective
for brands.
Video Games Marketing
I created launch plans for titles like Borderlands 4, Civilization VII, Mafia: The Old Country, LEGO 2K Drive, The Quarry for Asia.
Tech Marketing
I led global teams for 2 Fortune 500 companies – Honor (Huawei’s sub-brand) and Xiaomi and launched many, many phones and tech products through the years.
Normodus
Digital Marketing Consultancy – past clients include: PepsiCo, Converse, Wyze.
Key Crafters
Anything about locks and access.
Cool Stuff
Xiaomi x Uber
#portfolio
In 2015, Xiaomi partnered with Uber in Singapore and Malaysia to offer on-demand delivery of their Mi Note smartphone via the Uber app. Customers could order a Mi Note by selecting “Xiaomi” in the Uber app, similar to requesting a ride, and the phone would be delivered by an Uber driver.
Mi Pop 2014
#portfolio
Hundreds of Mi fans gathered at the Suntec Convention Hall for the 1st ever #MiPop event in Singapore on 29 Nov 2014. It was an afternoon of games, performances, giveaways attended by the most hardcore fans in the country!
What happened
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Moved into a larger place recently and decided that having a robot vacuum makes more sense now. I didn’t want to spend a ton on all the latest features that I did not need – like mops, self cleaning, latest LIDAR tech. I just wanted something simple with a large battery capacity (needs to clean…
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Pinterest went quiet but impactful in March 2024, elevating **Idea Pins** with two new tools: **quiz stickers** and **inline links**. Both are simple picks—yet highly effective for engagement and monetization. **Why Quiz Stickers**: Instead of passive inspiration, users can now answer questions as they scroll—“Which design fits your style?” Each tap builds more active interest…
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March 2024 saw TikTok testing a brand-new experience: **TikTok Photos**, a standalone app aimed at photo-sharing. Think Instagram’s feed—only with music and that TikTok look and feel. **What’s new**: Users can post stills, carve stories out of static images, pair them with audio, stickers, and even carousel formats. It’s being piloted in Southeast Asia and…