MARKETING TECH AND GAMES SINCE 2010
Jack spent a good part of 16 years working across multiple Fortune 500 global companies, handling various disciplines of marketing with a focus in Asia launching consumer tech, video games and more.
Content strategy, community management, social media strategy and digital media are
some of his key strengths within digital marketing. Besides helping Chinese brands go global, he also
has strong understanding of business and consumer needs by delivering on results. Having both
agency-side and client-side experience provides him with the necessary skills and perspective
for brands.
Video Games Marketing
Jack launched AAA games including Borderlands 4, Tiny Tina’s Wonderlands, Civilization VII, Mafia: The Old Country, LEGO 2K Drive, The Quarry and more across Southeast Asia, Hong Kong and Taiwan.
Mobile Tech Marketing
Jack led global teams for Fortune 500 companies — Honor (Huawei’s sub-brand) and Xiaomi and launched multiple tech products across different Asian markets.
Normodus
Digital Marketing Consultancy – past clients include: PepsiCo, Converse, Wyze.
Key Crafters
Anything about locks and access.
Past Work & Cool Stuff
Xiaomi x Uber
#portfolio
In 2015, Xiaomi partnered with Uber in Singapore and Malaysia to offer on-demand delivery of their Mi Note smartphone via the Uber app. Customers could order a Mi Note by selecting “Xiaomi” in the Uber app, similar to requesting a ride, and the phone would be delivered by an Uber driver.
Mi Pop 2014
#portfolio
Hundreds of Mi fans gathered at the Suntec Convention Hall for the 1st ever #MiPop event in Singapore on 29 Nov 2014. It was an afternoon of games, performances, giveaways attended by the most hardcore fans in the country!