MARKETING TECH AND GAMES SINCE 2010
Jack spent a good part of 16 years working across multiple Fortune 500 global companies, handling various disciplines of marketing with a focus in Asia launching consumer tech, video games and more.
Content strategy, community management, social media strategy and digital media are
some of his key strengths within digital marketing. Besides helping Chinese brands go global, he also
has strong understanding of business and consumer needs by delivering on results. Having both
agency-side and client-side experience provides him with the necessary skills and perspective
for brands.
Video Games Marketing
Jack launched AAA games including Borderlands 4, Tiny Tina’s Wonderlands, Civilization VII, Mafia: The Old Country, LEGO 2K Drive, The Quarry and more across Southeast Asia, Hong Kong and Taiwan.
Mobile Tech Marketing
Jack led global teams for Fortune 500 companies — Honor (Huawei’s sub-brand) and Xiaomi and launched multiple tech products across different Asian markets.
Normodus
Digital Marketing Consultancy – past clients include: PepsiCo, Converse, Wyze.
Key Crafters
Anything about locks and access.
Things I did
Sid Meier’s Civilization VII
#portfolio
As part of the regional launch of Sid Meier’s Civilization VII, I planned and organised a one-day media pre-launch exclusive preview, where we invited 60 media from 9 countries to Singapore for a closed-door event to try the game and gain exclusive access to our game producers from Firaxis, who flew down from Baltimore to support the event in-person.
Borderlands 4
#portfolio
Borderlands 4 is a mayhem-fueled looter shooter, jam-packed with billions of weapons, deadly enemies, and intense co-op action. I helped market the game at launch in Southeast Asia and Taiwan, working to bring creators to in-person experiential events across 3 countries, while also working on brand-relevant “Alt Hunters” – creative partnerships that fits in well to augment our target audience.