September 13, 2025 — We hosted over 20 top-tier gaming media and creators from Thailand at Craftsman Roastery and Brew Bar in Bangkok for an exclusive launch hands-on of Borderlands 4, providing opportunity earned media coverage and co-op gameplay trials. This one day event secured over 60 pieces of earned coverage, totalling over 27M in impressions.
We invited Eastwood Rubber Band Gun, creators of wooden rubber-band blasters, to replicate 3 different pistols from Borderlands 4. Arham and Samuel also happen to be huge fans of the Borderlands franchise, creating synergy between their art and the game, closely aligning both target groups.
Led an integrated campaign partnering local artist Poyun Wang with Zhangmen Brewery (掌門精釀啤酒) to launch 4 bespoke craft beer designs for Borderlands 4 in Taiwan. The “Good vs. Evil” art concept tailored to four distinct flavor profiles and Poyun’s signature style. Managed a dual-venue bar takeover converting Zhangmen locations into immersive “Moxxi’s Bar” pop-ups, giving attendees hands-on access to PS5™ gameplay demos and exclusive craft beer sets.
January 2025, we hosted 60 media from 9 markets in Singapore for an exclusive Asia-wide hands-on preview of Civilization VII ahead of its launch on February 11. This one day event secured over 100 pieces of earned coverage, leading up to the success of the game in Asia.
Coffee is a luxury resource in Civilization games, to expand on our target audience (and also because that “one more turn” easily keeps you up at night!), we partnered with HWC Coffee, a major coffee chain in Taiwan. Creating 7 bespoke drip coffee flavors in 7 different designs, we ran a month long promotion to drive awareness both online and offline in 7 of their high footfall traffic stores. The grand prize was a bespoke Civilization-themed CPU that was given to one lucky winner.
