supreme
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How effective is Influencer Marketing? Really?
Came across an article a few months back on HBR (Does Influencer Marketing Really Pay Off?). Made me think of how differently influencers are used back in the mobile communications industry VS gaming industry. In a nutshell this article talks about the following: How exactly to do you do it right? How do you know
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The State of Social Live Commerce
Social live commerce is a type of e-commerce that takes place on social media platforms. It allows businesses to sell products and services to consumers in real time. This type of commerce has been growing in popularity in recent years, and it is expected to continue to grow in the years to come. Shopee Live,
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The Evolution of Influencer Marketing
In the realm of digital marketing, influencer marketing has emerged as a powerful strategy to reach and engage with target audiences. In 2021, the landscape of influencer marketing continues to evolve, presenting both opportunities and challenges for marketers. Staying up-to-date with the latest trends in influencer marketing is crucial to leverage its potential and drive
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Navigating the Cookieless Future: Adapting to Changes in Online Advertising.
In the digital marketing realm, cookies have long been an essential tool for tracking user behavior, delivering targeted advertisements, and personalizing online experiences. However, with increasing privacy concerns and changing regulations, the era of third-party cookies is coming to an end. Major web browsers, such as Google Chrome, have announced plans to phase out support
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A quick Python exercise
I first entered Temasek Polytechnic in 2004. In school, the design tool of choice being taught was Macromedia Fireworks, due to licensing. I went along and learn that just fine, but one day, I saw my web designer friend, Lionel, using Photoshop. That’s when I learnt how Photoshop was becoming the tool of choice in
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Xiaomi turns 10
Lei Jun just reflected upon the past 10 years of Xiaomi’s ups and downs. As he chronologically spoke about highlights, it brings back much nostalgia as I only had great memories being part of the initial global expansion of Xiaomi. I met the best work buddies, best mentor, best boss, and it was the first