In March 2024, Instagram quietly rolled out two updates that matter to creators and brands: **comments per carousel slide** and **promo-code stickers**. These may sound small—but they sharpen engagement and sales potential.
🔍 **Why Carousel Comments**: Previously, all dialogue was lumped under a single post. Now, when you post a carousel—say, three outfit ideas—you can encourage your audience to drop feedback on each slide. No more vague “love it”—now it’s “I like Slide 2 best.”
💡 **Why Promo-Code Stickers**: If you’ve run Instagram ads, you know every tap counts. These tappable stickers simplify redemption—users can copy discount codes with a tap and check out instantly. Fewer friction points = higher conversions.
**Real-World Playbook**:
• Begin with story or product visuals in first slide(s).
• Drop a call-to-action in the card asking for slide-specific input, e.g. “Which colour suits you best?”
• Link the promo-code sticker to your product page near the swipe-up.
**Takeaway**: These are subtle tweaks—but Instagram’s direction is clear: deeper conversation + smoother commerce. Brands and creators, take note—this is the kind of toolset that builds community and sales in one fell swoop.
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