I used to market phones,
now I market video games. 🚀
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Xiaomi turns 10
Lei Jun just reflected upon the past 10 years of Xiaomi’s ups and downs. As he chronologically spoke about highlights, it brings back much nostalgia as I only had great memories being part of the initial global expansion of Xiaomi. I met the best work buddies, best mentor, best boss, and it was the first…
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Will it Byte?
At the start of 2020 (yes, we’re only 3 months in), Byte launched. There was a time where 6-second videos were super popular – made possible by Vine. KingBach, Rudy Mancuso, Lele Pons, Logan Paul, were some of the biggest creators on the platform. Now that it’s gone, and replaced by this new Byte, how…
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Behind the culture of Supreme
Slow to the party, I know. I’ve never been interested in Supreme but recently I’m paying more attention to youth culture, and wanted to understand why certain brands like Supreme are so special. Here’s a great documentary on the brand and its cult status.
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Organic Reach is Finally Dead
It was a matter of time. They did pre-empt this towards the end of last year, and what a bombshell it was for brands by Mark on his first weeks back at work at Facebook. Facebook (essentially Mark) announced that they were going to improve the quality of experience in using Facebook. Mark posted about it.…
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First Starbucks Reserve Roastery in Seattle
Had the chance to visit the very first Starbucks Reserve Roastery in Seattle today. Come with me as I bring you on a 360 tour. Feel free to look around and see the place for yourself. I can’t bring you to the roastery, but thanks to 360 video, I can bring the roastery to you!…
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A story about a $488 billion dollar company
It has been 4 months since leaving Xiaomi, and I have been on a sabbatical to get myself refreshed and rebooted. There are a couple of reasons why I decided to leave in the first place. The first being the increasing misalignment on the marketing direction and company management. Second being the company forcing my hand…
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B2B Branding Campaigns — Amazon Web Service x WONGDOODY
I always think B2B marketers have it tough. It’s not that easy to do B2B brand campaigns because your target audience is usually a small, niche crowd. That’s why it’s interesting and refreshing to see a brand like Amazon Web Services (AWS) do its first branding campaign — after 11 years! They are the market…
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The bezeless era of phones
The iPhone 8 and iPhone X (ten) was launched yesterday, and Apple joins Xiaomi, Samsung, Essential in the era of bezeless phones. Sharp did it first, then Xiaomi launched the MIX last year, then everybody else came along. If you’re still thinking that phones are still all about hardware by now, then you’re probably not…
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Apple has an official Instagram account
Welcome to Instagram, Apple! They started their new Instagram account two hours ago. Really loved their approach to launch it well. It’s thoughtfully curated to feature the most interesting accounts (not most popular) who created their content using iPhones.
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An incredible 1233-day journey with Mi
It’s been an epic 1233 days in Xiaomi, and today marks the date where I transit from employee back to Mi fan. When I took up the offer more than 3 years ago (after an interview with Hugo in a hotel lobby), it was a no-brainer to just uproot myself and fly straight to Beijing…
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